Allison Alternative Health
Coaching Case Study
Allison Creative Services was hired to create a Brand Identity and Website for Allison Alternative Health Coaching. The goal was to develop a Brand that not only stood out in their field, but visually represented who they were to attract female clients from all age demographics.
The Overview of the Brand
We will teach you how to incorporate simple actionable lifestyle and nutritional changes that will become so second nature to you when you feel the di erence in your health, you will want to stick with it! We take an approach that centers on you and create a wellness plan that works for your life on your terms. By discussing ways to select proper foods for your health, we will focus on nutrition and o er actionable steps to a more authentic existence, improve your digestion, improve energy levels, banish brain fog, decode and conquer your cravings, help you lower your risk of chronic illness and disease, and feel more confident in your body.
Karen Allison / Business Owner
After the onboarding process, we did our Market Research for the specific field that they would be working in. This research included what works in their field, what doesn’t, and color psychology. From this, we created a Mood Board for the client to get a feel for the direction we were headed in. Once approved, a few ideas were mocked and we started to establish a brand identity from the feedback we were given and the research we conducted. Once the Brand Identity was established, we were able to create a website that met their Brand Standards and was designed to accomplish their goals of informing their audience of what they do and allow clients to sign-up for their services.
The Outcome and Results
From our research and onboarding process of getting to know the client and their goals, we were able to create a brand identity that represented who they are and allows them to standout in their market with a Main Typographic logo with hidden imagery, three secondary icons, and a color scheme that is both light and professional to attract their target audience. Their website was designed so their clients can sign-up for their services with ease and no confusion. Within two days of launching, they had received numerous sign-ups on their site, and an increasing social media following that is continuing to grow.
