Dunwell Structural Repair
Case Study
Allison Creative Services was hired to create a Brand Identity for Dunwell Structural Repair. The goal was to develop a Brand that created a sense of trust to their target audience, while looking professional and put together. They wanted the end result to be something that stood out well and would look great on t-shirts and work trucks. 
The Overview of the Brand
DSR was created to to help homeowners fix structural problems and crawlspace mold problems so they can have peace of mind in the home. The company’s goal is to provide quality service at an affordable price and maintain a good reputation while being involved in the community.
After the onboarding process, we did our Market Research for the specific field that they would be working in. This research included what works in their field, what doesn’t, and color psychology. From this, we created a Mood Board for the client to get a feel for the direction we were headed in. Once approved, a few ideas were mocked and we started to establish a brand identity from the feedback we were given and the research we conducted. We chose this specific color palette to convey feelings of trust and professionalism, and we wanted to include structural elements into the final design that were subtle without feeling abrasive.
The Outcome and Results
From our research and onboarding process of getting to know the client and their goals, we were able to create a brand identity that represented who they are and allows them to standout in their market with a Main Typographic logo and a secondary icon to match that can be used in a variety of colors. Since the launch of their business, they have added multiple employees and work trucks to their company and you can see their logo driving through town on any given day.
