Willow Wellness
Case Study
Allison Creative Services was hired to conduct a rebrand for Willow Wellness Center. The owner took over the business and wanted a fresh updated look that fully encapsulated all of the services that they offered. 
The Overview of the Brand
Willow Wellness Center strives to deliver a comprehensive approach to wellbeing by helping our clients to find balance and peace in all aspects of life. Our services are inclusive, accessible, and non-judgmental. We cater to a variety of health and wellness concerns, meeting people where they are and guiding them where they want to be. Each instructor and therapist holds a unique approach to achieving functional wellbeing, creating a diverse and enriching experience for all who step through our doors.
Caitlyn Overby / Owner
After the onboarding process, we did our Market Research for the specific field that they would be working in. This research included what works in their field, what doesn’t, and color psychology. From this, we created a Mood Board for the client to get a feel for the direction we were headed in. Once approved, a few ideas were mocked and we started to establish a brand identity from the feedback we were given and the research we conducted. 
The Outcome and Results
From our research and onboarding process of getting to know the client and their goals, we were able to create a brand identity that represented who they are and allows them to standout in their market with a Main Typographic logo and a variety of secondary icons with different watercolor elements. We wanted to include whimsical elements without feeling too feminine and generic like other yoga studios. We also included different watercolor elements and colors to be utilized throughout their marketing and promotional materials. 
